Badass Basics 2.0:

The No-Nonsense Guide to Building a Thriving Private Practice

Kate Walker Training
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Kate Walker Training

You’re Ready to Build a Profitable, Sustainable, and Ethical Practice—But Where Do You Start?

Let’s be real: starting and running a mental health private practice isn’t just about being a great clinician. It’s about navigating business models, marketing, legal structures, pricing, and actually making money while staying sane.

Kate Walker Training

Badass Basics 2.0 Has What You Need

Badass Basics 2.0 is a six-week, action-packed course designed to give you the foundation you need to confidently run your practice like a pro—without feeling overwhelmed or lost in legal and financial jargon.

You get a step-by-step walkthrough of the entire process of launching a great private practice.

With high-quality videos (that aren't too long), TONS of downloads (templates like a super bill and intake paperwork), and marketing frameworks you can use right away...

You'll have your new practice up and running (or your existing practice tweaked and running like clockwork) in no time, so you can start growing and helping your community.

Kate Walker Training
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Kate Walker Training

🚀 What You’ll Get in This Course

Badass Basics 2.0 is a completely online course delivered over 6 weeks through dripped content.

What is dripped content?

Each week, you'll get an email letting you know that a section of content has opened, and you can access it at your own pace.

Why do we do it this way?

Because the number one reason course takers like you don't finish a great course like this is OVERWHELM.

With dripped content, you access new content after you've had time to digest the current material.

Through each stage of the course, you'll learn everything you need to know about creating and launching a successful practice without feeling rushed or overloaded.

Week 1: Business Setup Without the Headache

  • Understand business models & pick the one that fits YOU
  • Smash through the roadblocks keeping you stuck
  • Choose the right legal structure (LLC, PLLC, or something else?)
  • Set up your banking the right way from the start
  • Design a practice logo, color scheme, and brand theme that stands out

Week 2: Marketing That Doesn’t Feel Gross

  • Marketing 101: What actually works for therapists?
  • Crafting an elevator pitch that doesn’t sound robotic
  • Using storytelling to attract your dream clients
  • Calls to action that get results
  • The 10-minute consultation that converts
  • How many clients do you need, and what should you charge? Let’s break it down.

Week 3: Office Setup & Passive Income

  • Must-have equipment & office setup tips
  • HIPAA-compliant file storage solutions
  • Creating your first client resource (because free value builds trust!)
  • How to book public speaking gigs that position you as an expert
  • What else are you selling? Adding passive income streams to your practice
  • Intake paperwork templates (so you don’t reinvent the wheel)

Week 4: Website & Visibility Boosters

  • The most common website mistakes and how to fix them fast
  • Easy website upgrades you can do TODAY
  • Do you really need more than a 5-page website?
  • How to build a press kit to land speaking opportunities
  • Adding online courses (yes, therapists can do this!)
  • Expanding your practice with traditional & non-traditional services

Week 5: Making Money & Keeping It

  • Setting up bookkeeping that won’t drive you nuts
  • Understanding profit and loss (so you know where your money is going)
  • Step-by-step budget planning & break-even analysis
  • Strategic planning for long-term success
  • Mitigate or litigate: protecting yourself legally

Week 6: Compliance & Practice Management

  • Planning for a HIPAA-compliant year
  • The most common practice mistakes (and how to avoid them)
  • Documentation expectations that keep you in the clear

Bonus Content:

  • Create a Policy & Procedures Manual (your future self will thank you!)
  • Progressive Discipline Plan – What it is & why you need one
  • Hiring Right the First Time – Save yourself from future headaches
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Frequently asked questions

When does the course start and finish?

The course opens as soon as you purchase. The material is 'dripped' so you don't get overwhelmed and so you can learn at a steady pace. A new section opens every 7 days. You may take as long as you need to complete it. The material is yours forever and there is no time limit for completion.

How long will I have access to the course?

You will have lifetime access to all course materials, including updates, so you can revisit the content whenever you need.

Do I need to be tech-savvy to take this course?

Nope! The course is designed to be user-friendly and accessible, even if you’re not a tech expert. If you can check your email, you can navigate this course.

I already have a practice. Is this course for me?

Absolutely, 100% yes! Badass Basics will help you go over your existing practice with a fine tooth comb so you can make changes that promote good ethical practice, profit, and life balance.

What if I fall behind?

No worries! Since you’ll have lifetime access, you can go at your own pace. Dripped content is designed to prevent overwhelm, but you can always catch up when you’re ready.

Will I get 1:1 support?

This course is primarily self-paced, but there will be opportunities for Q&A sessions and community engagement to get your questions answered.

Kate Walker Training

This Course is for You If:

✅ You’re an early-stage therapist looking to launch a private practice the right way.
✅ You’ve already started but feel like you're missing key business skills.
✅ You want to make money without burning out or violating ethical standards.
✅ You’re ready to set up a sustainable practice with clear systems and processes.

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Ready to upgrade your experience & accelerate growth?

Check out the Step it UP Membership.

Combining innovative curriculum with the power of community, the Step it UP Membership gives you the educational pathways to develop your skills as an entrepreneur and grow your business.

Not only will you have access to Badass Basics 2.0 you'll also get the Step it UP catalog chock-full of innovative courses and workshops, with new content being added monthly.

Compare:

Badass Basics 2.0

Best for those who want long-term access to private practice course content and prefer a steady hands-on approach.

  • Lifetime access to the Badass Basics 2.0 course curriculum, tools, and resources
  • Weekly access to Zoom Study Hall with Kate Walker or one of the curriculum specialists
  • Unlimited CEs that meet the new 50% from a designated provider criteria in Texas ($720+)
  • Weekly 30 minute live interactive Zoom training with Kate Walker on topics ranging from marketing to the latest rules review to SEO optimizing and more with time for Q & A ($444)
  • 52+ Training replays and guest expert webinars organized by topic and nothing is more than 1 year old ($1070)
  • $100 off the 40 hour LPC/LMFT Supervisor Training
  • Discounts on consultations and large events

$368

PURCHASE BADASS BASICS

Step it UP Membership

Best for those who want level up their skillset with long term access to regularly-updated course content, unlimited CEs, timely trainings, live workshops with expert presenters, and who prefer a more DIY approach.

  • Lifetime access to the Badass Basics 2.0 course curriculum, tools, and resources
  • Weekly access to Zoom Study Hall with Kate Walker or one of the curriculum specialists
  • Unlimited CEs that meet the new 50% from a designated provider criteria in Texas ($720+)
  • Weekly 30 minute live interactive Zoom training with Kate Walker on topics ranging from marketing to the latest rules review to SEO optimizing and more with time for Q & A ($444)
  • 52+ Training replays and guest expert webinars organized by topic and nothing is more than 1 year old ($1070)
  • $100 off the 40 hour LPC/LMFT Supervisor Training
  • Discounts on consultations and large events

$49/month or $468/year (save $120)

CHECK OUT STEP IT UP

A note from Kate...

Scary. Intimidating. Overwhelming.

These are just some of the words that probably describe how you view the world of starting a private practice. One thing is for sure though, the internet is where your potential clients are searching, and every day you’re not creating content with resources that optimizes your site in the search engines and positions you as a valued community resource, you’re missing out on reach, impact, and income.

Kate Walker Training

Since 2007, I’ve recorded over 1,000 hours of course content and have had over $1 million in online course sales, including the top-ranked, 40 Hour LPC/LMFT Supervisor Training Course and 40 Hour Social Work Supervisor Training Course

But more importantly, I’ve taught thousands of people just like you how to start, grow and make money from their private practices.

I know what works and what doesn’t, because I’ve been there and I've paid attention to really smart business people. It’s not just about how to start a practice, but how to grow a practice, keep it compliant with HIPAA and state laws, and turn it into something that could potentially generate an income for you without burning you out in the process.

It's about working smarter not harder.

That’s my specialty. I want to make sure that when you start your practice, you’ll have the best chance to create a solid foundation, get a strong marketing base, and turn it into the practice of your dreams.

There are many challenges in starting and growing a practice, but my proven online course, Badass Basics, is based on material that has helped thousands of other students, You Tube subscribers, and members of my Facebook group, Texas Counselors Creating Badass Businesses.

Now, it’s your turn. Share your message and let's keep saving the world with excellent therapy.

- Kate

#counselorsdontquit

PURCHASE BADASS BASICS